If you’re a developer who owns a mobile game, your goal for your app is most probably to get more and more downloads. However, with millions of mobile apps available on Shurigames and other application stores, it’s difficult for your mobile game to compete with many others around. Luckily, there are strategies that you can use to increase the downloads of your mobile game. Here are some of the most essential.

Improve Your ASO

The first and most basic strategy is improving your ASO or your App Store Optimization. ASO refers to the process of boosting your game’s visibility in the application store by optimizing each of its metadata elements according to the app store and the trend’s best practices. Some of these elements include the app’s title, description, screenshots, and keywords.

The goal of improving your ASO is to make your app more visible and increase its discoverability. If you can achieve this goal, more app users are likely to find your game. In turn, this will make your mobile game receive more downloads.

Build Your Online Presence

Increasing your brand awareness is another effective strategy that you must incorporate as you try to increase the downloads of your mobile game.

There are many ways to build your online presence. For one, you can create a website or a landing page specifically designed for your mobile game. This will help you share relevant content about your game to your target audience. As you design your website, make sure that it’s creative and is designed according to your app’s identity. Use fonts, colors, and designs that match the identity of your game.

Launch A Free App

Another great strategy is to make your game free at launch. The sound of “free” is extremely attractive to players, so this will drastically increase your game’s chances of earning more downloads.

If your mobile game is free but offers paid features, make your in-app purchase features free for a period of time. This will drive people to use your game and play it. On the other hand, if your game is already live as paid, make it free for a couple of days or weeks. This will inevitably bring more downloads.

The goal of making your app free or offering free trials or IAPs is to make downloading games easy for your players.

Ask for Ratings and Reviews

It’s also ideal to ask players for rates and reviews. This will not only boost your game’s algorithm but will also tempt people to download your app with its good reputation as shown in its ratings and reviews. Just make sure your game is high-quality and is really worth good ratings and reviews so that you don’t get negative feedback as that will also be seen by users.

Use the abovementioned strategies to increase the downloads of your mobile game. Also, make sure that your game is of high quality, loads fast, and does not contain bugs so that it can earn more downloads.

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